seemore

It was a joy directing the visual identity for Seemore, a sub brand to Animade, launched to champion the in-house work of the creative studio.
The goal was to make something that felt both like an ode to the parent brand and playful imperfections, leaning into the unpolished nature that comes with R&D and creative exploration. Opting for a treatment with an analogue feel we experimented with risograph misprints and hand-drawn annotations and scribbles. Giving the iconic eyes of the original logo a new, more organic look and combining it with shapes and symbols, each representing a different creative expression.
The result is a visual identity that proudly celebrates the little mistakes and honours those happy accidents that lead to greatness.

Creative Direction - Frida Ek
Production - Animade 
Client - Animade