ecosia

Directing Ecosia’s first ever animated work was an absolute dream brief and an exciting opportunity to expand on the organisation’s visual identity after their recent rebrand by Koto.
With playful use of mixed media and strongly silhouetted characters we created a bold and wonky world sprouting with clever and cheeky shrubbery.
Through a series of vignettes we crafted a captivating and relatable social campaign, showing just how easy it is to help the climate with Ecosia, whether that is from your warm, cozy sofa or the sanctity of a public restroom.
If you’re interested in knowing more about the project you can snoop on the feature in It’s Nice That.

Creative Direction - Frida Ek
Production - Animade
Sound - Ambrose Yu
Client - Ecosia

A variety of poses and reactions of two of the female characters from the animation.

A collection of stylised feet and footwear.

A 3D render of a stylised public bathroom stall background.

An animated loop of two characters sitting on a red sofa. One of them is eating a slice of pizza and splashing it everywhere.

A 3D render of a stylised desert with 2D baobab trees.

An illustrated character sheet showing 5 characters of different gender, ethnicity, shape and age. All featured in the animation.

A looping animation of a cute little older lady watering a plant with her watering can.