Bloody Good Period
A social campaign that gets people talking about the sexy, sad and sleepy reality of the cycle.
The social campaign ‘Womb Moods’ was an absolute dream to direct for the charity organisation Bloody Good Period. With free creative range I built a campaign centred around a highly emotional but oh so lovable uterus to support the charity’s efforts in breaking the stigma around menstruation and to help open up a wider conversation.
Leaning heavily on relatability and humour we created a 3D uterus with a whole lotta feels and a big personality that would spark an instant connection with people.
Leaning heavily on relatability and humour we created a 3D uterus with a whole lotta feels and a big personality that would spark an instant connection with people.
Through short form social vignettes that put a fun twist on some of the many emotions you may experience during your cycle. Whether you’d be feeling frisky or furious the goal was to help normalise these experiences. And what better way to convey such a message than with a uterus taking the centre of the stage and letting it all out.
It was a project that received lots of love and if you’re interested in reading more you can catch the features in It’s Nice That and Creative Boom.
It was a project that received lots of love and if you’re interested in reading more you can catch the features in It’s Nice That and Creative Boom.
Creative Direction Frida Ek
Production Animade
Sound Design Sounds Like These
Client Bloody Good Period
Production Animade
Sound Design Sounds Like These
Client Bloody Good Period
