Hallå, I’m Frida.
I’m a London based freelance Creative/Art Director, originally from the tropical south of Sweden.
I’ve been working in the creative industry for over a decade and in that time I’ve had the pleasure of collaborating with clients such as Apple, Dow Jones, Mailchimp, Dice and Google to name a few. Directing everything from social campaigns, branding and limited merch to OOH projects, AR and interactive experiences.
With a background in Design and Animation I’m always looking for ways to bring originality and character to the projects I direct. I love bouncing between directing playful social content to high-end campaigns for global brands and collaborating with passionate teams to push the creative in unique new ways.
Outside of directing I’ve been involved in several diversity initiatives, done talks, mentored and sat in the panel at the Brand Impact Awards. If you’d like to read more about me you can check out my latest feature in Creative Boom.

For any collaborations / salty observations on marmite and left-hand traffic you can always reach me at fridaek.hello@gmail.com