Chase
A US wide campaign using instant ramen and the power of emojis to introduce Gen Z to banking.
With Chase Bank’s big Gen Z push I had the wonderful opportunity to direct their DOOH campaign and a brand new set of emojis. Using vibrant colors and bold linework we wanted to create something that felt both fresh and eye-catching.
The campaign set out to introduce a new generation to banking, breaking away from the expected through irreverent visuals and tongue in cheek language.
The campaign set out to introduce a new generation to banking, breaking away from the expected through irreverent visuals and tongue in cheek language.
Setting a different tone for banking through playful messaging that really tapped into the audience it was aimed at. Leaning heavily on emojis to capture interests, dreams and the oh-so-relatable instant ramen dinners.
The campaign went up in several major US cities, including NY where it screened at Times Square, Madison Square Garden and the 100 yard screen at the Oculus.
The campaign went up in several major US cities, including NY where it screened at Times Square, Madison Square Garden and the 100 yard screen at the Oculus.
Creative Direction Frida Ek
Production Golden Wolf, Translation
Client Chase Bank
Production Golden Wolf, Translation
Client Chase Bank
