DICE
A new app feature that evolves the brand’s design system and adds extra flavour to the user experience.
After working closely with DICE to develop and design their logo, I got the opportunity to direct another exciting brand project for the event company.
The ‘Extras’ are part of a new in app feature, where we created a set of animated illustrations to inject some additional flavour to the customer journey.
We established a new design system which needed to exist in the same world as the logo, while also having a more playful feel. Creating a versatile and irreverent visual language for the brand which expands the DICE visual world in the most charmingly awkward way.
The ‘Extras’ are part of a new in app feature, where we created a set of animated illustrations to inject some additional flavour to the customer journey.
We established a new design system which needed to exist in the same world as the logo, while also having a more playful feel. Creating a versatile and irreverent visual language for the brand which expands the DICE visual world in the most charmingly awkward way.
The design is defined by its grungy lines, bold shapes and abstract characters with floppy feet. A style aimed at bringing out a more whimsical and quirky side of the brand.
Introducing subtle and focused motion to make the illustrations truly come alive and further enhance the experience of using the app. Bringing interest to any ticket add-ons, whether you’re getting fancy buying a VIP ticket or treating yourself to a cheeky Queue Jump.
You can head over here to read more about the previous brand work I did for DICE!
Introducing subtle and focused motion to make the illustrations truly come alive and further enhance the experience of using the app. Bringing interest to any ticket add-ons, whether you’re getting fancy buying a VIP ticket or treating yourself to a cheeky Queue Jump.
You can head over here to read more about the previous brand work I did for DICE!
Creative Direction Frida Ek
Production Animade
Client DICE
Production Animade
Client DICE
