IKEA
The Tidy Up Tune teaches children that there is truly no joy like an uncluttered floor.
With parents spending an average of 10 minutes every morning on a ‘treasure hunt’ for lost items, and with school just around the corner, things are more stressful than ever.
To help families navigate the morning chaos, I directed this film for IKEA to help teach kids that furniture are friends and an excellent alternative to scattering your toys on the floor.
The campaign to ‘The Tidy Up Tune’ spotlights a group of kids as they take on the dreaded task of tidying to the catchiest of choruses, showcasing how easy it is to go from lawless to flawless.
To help families navigate the morning chaos, I directed this film for IKEA to help teach kids that furniture are friends and an excellent alternative to scattering your toys on the floor.
The campaign to ‘The Tidy Up Tune’ spotlights a group of kids as they take on the dreaded task of tidying to the catchiest of choruses, showcasing how easy it is to go from lawless to flawless.
The designs are full of character and charm, mixing simplicity with a touch of wonkiness to create a hugely endearing cast of characters.
With everything from the iconic Billy bookshelf to frog dads and forgotten meatballs, the film is jam-packed with playful narratives and relatable moments that make you want to break out the broom and boogie.
The combination of the chirpy song and the expressiveness of the animation offers a campaign that truly turns a chore into a tune.
With everything from the iconic Billy bookshelf to frog dads and forgotten meatballs, the film is jam-packed with playful narratives and relatable moments that make you want to break out the broom and boogie.
The combination of the chirpy song and the expressiveness of the animation offers a campaign that truly turns a chore into a tune.
Creative Direction Frida Ek
Production Oh Studio, Hope&Glory
Music Tin Sounds
Client IKEA
Production Oh Studio, Hope&Glory
Music Tin Sounds
Client IKEA
