Mailchimp
A kaleidoscopic homepage video that deciphers the many offerings of Mailchimp.
Mailchimp are famous for the wonderfully kooky and abstract space they occupy in the tech world. But for the new homepage video they wanted a more descriptive approach to highlight their services.
Directing this video we crafted a playful and informative narrative piece to help unriddle the many offerings of the multi-channel marketing platform.
Directing this video we crafted a playful and informative narrative piece to help unriddle the many offerings of the multi-channel marketing platform.
It was crucial we stay true to the heart and soul of Mailchimp. Ensuring their uniquely creative and offbeat nature came through as they ventured into more literal territory. Through eclectic designs the customers are brought to life and turned into the focal point of the film.
Influenced by kaleidoscopes, the final film is a fun and expressive medley of synchronized symbols and quirky characters.
Influenced by kaleidoscopes, the final film is a fun and expressive medley of synchronized symbols and quirky characters.
Project Direction Frida Ek
Illustration Franz Lang
Production Animade
Client Mailchimp
Illustration Franz Lang
Production Animade
Client Mailchimp
