Meta
A new visual system for Facebook that allows you to show appreciation when a thumbs up just isn’t enough.
Directing this project I got to work closely with the team at Meta as we established a brand new identity for the rollout of their app feature Gifts. Over the course of many months we built a 3D design system unique to any other Facebook feature, with a playfully bold and vibrant look.
The characterful icons were created to encourage people to explore, connect and share their interests. Moving into a new stylistic route that’d be a colourful feast for the eyes, whether you’re zoomed in or out.
The characterful icons were created to encourage people to explore, connect and share their interests. Moving into a new stylistic route that’d be a colourful feast for the eyes, whether you’re zoomed in or out.
Overseeing this project I worked together with an incredibly talented team across concepting, design, modelling, animation and QA/QC. Working closely with Meta we devised a creative workflow that took our ideas from sketchbook, through a Cinema 4D pipeline and into After Effects, producing app-friendly 3D assets.
Together with Meta we laid the groundwork for this extensive new library, creating 40 animated icons - allowing users to show appreciation when a thumbs up just isn’t enough!
Together with Meta we laid the groundwork for this extensive new library, creating 40 animated icons - allowing users to show appreciation when a thumbs up just isn’t enough!
Creative Direction Frida Ek
Production Animade
Client Meta
Production Animade
Client Meta
