Meta

An in-app marketing campaign celebrating the joy of finding your people, both online and IRL.

With the rollout of Facebook Groups I had the pleasure of directing the in-app marketing of it in this rich campaign sprawling with character. Celebrating the great range of communities within Facebook and the joy of finding people who share your interests.

Working closely with Facebook we created a flexible and modular system that we could customise and expand across a vast amount of formats and uses.

The project included more than 100+ individually hand drawn characters, each with their own fun little details and charm. Coming together to shape a larger narrative that’d capture your attention and stop you from scrolling. Lingering just long enough to make you realise that you want to both get a dog and join a band.