at last

To announce my spanking new website I created this promotional short film to drum up some excitement for my new url. Having worked in the industry for nearly a decade but never had a website it felt long overdue and worthy of a little spectacle.
Tying together a string of scenes that all revolve around buildup and anticipation, which is emphasized to the fullest through the electric soundtrack provided by my good friends over at Sounds Like These.
The film captures the tension and ultimate relief of reaching the finish line, if that is finally launching your website or squeezing into a pair of slim fits.
You can read more about AT LAST and the process behind it in this Creative Boom feature!

Direction/Design/Animation/ - Frida Ek
Sound - Sounds Like These