womb moods

I had such a great time directing this social campaign for Bloody Good Period, to support the charity’s efforts to break the stigma around menstruation and open up a wider conversation. Leaning heavily on relatability and humour we created a character with a whole lotta feels and a big personality that would spark an instant connection with people. Putting a fun twist on some of the many emotions you may experience during your cycle with the uterus taking the centre of the stage and letting it all out.

It was a project that received lots of love and if you’re interested in reading more you can catch the features in It’s Nice That and CreativeBoom.

Creative Direction - Frida Ek
Production - Animade
Sound - Sounds Like These