womb moods

I had such a great time directing this social campaign for Bloody Good Period, to support the charity’s efforts to break the stigma around menstruation and open up a wider conversation. Leaning heavily on relatability and humour we created a character with a whole lotta feels and a big personality that would spark an instant connection with people. Putting a fun twist on some of the many emotions you may experience during your cycle with the uterus taking the centre of the stage and letting it all out.

It was a project that received lots of love and if you’re interested in reading more you can catch the features in It’s Nice That and CreativeBoom.

Creative Direction - Frida Ek
Production - Animade
Sound - Sounds Like These

An animated loop of a rubber like 3D uterus with a face, legs and the fallopian tubes being the arms. It's holding a glass of red wine, looking straight into the camera and getting mighty flustered.

A mockup of a black phone on a pink background. The screen shows a photo of a plate of meatballs and on top of that two 3D stickers have been added, one being bold letter spelling out the word 'Hungry' and one being a snacking uterus holding a cookie and rubbing its' belly.

An animated loop of the 3D uterus holding a mint green cup of coffee - repeatedly yawning and falling asleep, spilling the coffee.

An animated loop of the 3D uterus holding a napkin and sniffling, looking to camera and falling down to its' knees crying.

A colored 2D illustration of a happy uterus holding a glass of red wine, with a red stained apron made from half a pad.