boden

For the Boden Christmas campaign I got to direct their animated ad, featuring Giulia Sagramola’s stunning illustrations. The film stars no other than the company’s founder Johnnie, his cheeky pup Sprout and her dreams fueled by sausages and mischief.

Animation Direction - Frida Ek
Design - Giulia Sagramola
Production - Animade
Sound - Sounds Like These
Client - Boden

A 2D illustration of a dog with the mouth full of paper that she's shredding so pieces are flying through the air.

An illustrated character lineup showing Johnnie and his family. The style mixes black lines with colorful areas of watercolour texture.

An illustrated character lineup showing the well dressed friends attending the party. The style mixes black lines with colorful areas of watercolour texture.

An animated loop of the white dog running speedily and in her mouth she's got a red ribbon attached to a present that trails behind her.