stop and coppafeel

I had the pleasure to direct this social media campaign for the breast cancer charity CoppaFeel! Teaming up with the organisation’s social media ambassadors and influencers we set off to raise awareness amongst young adults. Through quick and quirky idents reminding each and everyone to give their chest a little inquisitive squeeze.
You can read more about the project on It’s Nice That, and Collateral!

Creative Direction - Frida Ek
Production - Animade
Sound - Sister Music
Client - Coppafeel!

An animated loop of a character with a shopping basket squeezing a lemon repeatedly.

An animated loop of a woman who's had a mastectomy but who sat with her eyes closed and calmly lifting her boob to inspect it for lumps

An animated loop of a man who is rubbing his pec and pulling his nipple to look for lumps.

An animated loop of a woman who's sat with her eyes closed and calmly lifting and squeezing one of her boobs to inspect it for lumps.

A 2D illustration in pink and orange that features a stove that looks like a chest, with the title 'Stop and coppafeel!'