facebook groups

   I had the pleasure of directing the animation of this rich and lively project that celebrates the great range of communities within Facebook Groups and the joy of finding people who share your interests. Creating a system that we could vary and expand across this huge app rollout, with 100+ hand drawn characters, each with fun little details and charm that’d make you want to both get a dog and join a band.

   Animation Direction - Frida Ek
Production - Animade
Client - facebook