facebook groups

I had the pleasure of directing the animation of this rich and lively project that celebrates the great range of communities within Facebook Groups and the joy of finding people who share your interests. Creating a system that we could vary and expand across this huge app rollout, with 100+ hand drawn characters, each with fun little details and charm that’d make you want to both get a dog and join a band.

Animation Direction - Frida Ek
Production - Animade
Client - Facebook

An animated loop of a funky character playing a big cello and spinning it around.

An animated loop of loving mom rocking her child up and down as she holds them in her arms.

An animated loop of a dad and his child on the floor playing with building blocks, stacking them and accidentally knocking them over time after time.

A mockup of two black phones agains a light pink background. The screens features Facebook UI where you can see the characters in two different scenes, one surrounding a big dinner table and one being three characters having a jam session together.