mailchimp interactive wall

I absolutely love interactive projects so getting the opportunity to direct the animation of Mailchimp’s installation at the Collision Conference was a complete dream. Capturing your attention through unexpected and charming animations, guaranteeing that you’ve never once had so much fun staring at a wall.

Project Direction - Frida Ek
Production - Animade
Sound - Sounds Like These
Client - Mailchimp

A photo from the conference where you can see the massive Mailchimp wall, with beautiful charcoal drawings on and characterful animations being projected onto it with white lights. In front of the wall there are two groups of people talking.

An animated loop of a white bird on a yellow background, bouncing up and down in a birds nest.

An animated snippet from the wall showing a person with a jetpack open a birds cage for a paper plane which unfolds and gets sucked into a funnel.