all-in-one marketing

For their new homepage video Mailchimp wanted to take a step closer to the more literal explainer format. Focusing on the services they provide, while maintaining their famously unique and abstract style, this time influenced by kaleidoscopes and quirky customers.

Animation Direction - Frida Ek
Illustration - Franz Lang
Production - Animade
Client - Mailchimp

An animated loop of drawn characters and social media icons rotating around each other in a circle pattern.

An animated loop of hand drawn animated heads popping in and out, replacing echoer one after the other.

An animated loop of drawn characters and social media icons spinning around in a kaleidoscope like pattern.