A photography of a chunky brown beer bottle with a yellow label and cap. On the label there's a black line drawing of a man in an apron holding up a big foaming glass of beer. Under the illustration is the name of the beer "Mantes".

mantes

In a self initiated project I decided to create a visual identity for my dad who’s newfound hobby has been homebrewing for his family and friends’ events. Using the curled line of the beer foam as a stepping stone and detail running through the illustrations and logotype which was used on labels, totes and t-shirts. Establishing a simple brand with a homey, familiar feel that bubbles with character. Capturing the lovingly handcrafted process as well as his goofy personality and flair for using aprons without a shirt.
To read more about the project hop on over to my feature on Dieline.

Design - Frida Ek

A photography of a chunky brown cider bottle with a red Mantes' label, placed against a rocky background.

A photography of a chunky brown beer bottle with a yellow Mantes' label, placed against a rocky background.

A photography of a see-through wine bottle with a natural cork, with a green Mantes' label, placed against a rocky background.

Behind the scenes image of a collection of logotypes, spelling out 'Mantes'.

Behind the scenes image featuring 12 different coiled ways to write the letter M, the signature letter of the logotype.

Three rough line drawings that show the process of the final illustration for the beer label, of the man in the apron holding a big glass of beer.

A loop of a chunky brown beer bottle on a wooden deck in front of a rippling pond. The label features a man holding a big foaming beer, which has been animated so that the character repeatedly takes a sip of the foam.

A red cider label with a wonky circle in the centre, inside which there is a man with an apron holding a big red apple. Underneath it says 'Mantes' and the name and information about the beverage.

A yellow beer label with a wonky circle in the middle, inside which there is a man with an apron holding a big glass of yellow beer. Underneath it says 'Mantes' and the name and information about the beverage.

A green wine label with a wonky circle in the centre, inside which there is a man with an apron embracing a big bunch of green grapes. Underneath it says 'Mantes' and the name and information about the beverage.