In a self initiated project I decided to create a visual identity for my dad who’s newfound hobby has been homebrewing for his family and friends’ events. Using the curled line of the beer foam as a stepping stone and detail running through the illustrations and logotype which was used on labels, totes and t-shirts. Establishing a simple brand with a homey, familiar feel that bubbles with character. Capturing the lovingly handcrafted process as well as his goofy personality and flair for using aprons without a shirt.
To read more about the project hop on over to my feature on Dieline.

Design - Frida Ek