facebook gifts

Directing this project I got to work closely with the team at Meta as we established a brand new identity for their app feature Gifts. Over the course of many months we built a 3D design system unique to any other Facebook feature, with a playfully bold and vibrant look. Overseeing this project I worked together with an incredibly talented team across concepting, design, modelling, animation and QAQC. Together with Meta we laid the groundwork for this extensive new library, creating 40 animated icons - allowing users to show appreciation when a thumbs up just isn’t enough!

Creative Direction - Frida Ek
Production - Animade
Client - Meta