a march through pride

With the 50th anniversary of the first ever London Pride March it was an incredible opportunity to direct this promotional campaign film for Royal Mail. The special edition stamps that Sofie Birkin had illustrated were some absolute showstoppers and bringing them into motion was a ton of fun. With a big team of hand drawn animators we squeezed in so much personality and candid moments that you find something new everytime you watch it.
The animation won Gold at the 2023 Shark Awards and was featured in mainstream and creative publications across the UK and beyond.
If you want to read more about the project you can find it on Design Week, Creative Review, Creative Boom and It’s Nice That.

Creative Direction - Frida Ek
Illustration - Sofie Birkin
Production - Animade, NB Studio
Sound - Box of Toys Audio
Client - Royal Mail