a march through pride

With the 50th anniversary of the first ever London Pride March it was an incredible opportunity to direct this promotional campaign film for Royal Mail. The special edition stamps that Sofie Birkin had illustrated were some absolute showstoppers and bringing them into motion was a ton of fun. With a big team of hand drawn animators we squeezed in so much personality and candid moments that you find something new everytime you watch it.
The animation won Gold at the 2023 Shark Awards and was featured in mainstream and creative publications across the UK and beyond.
If you want to read more about the project you can find it on Design Week, Creative Review, Creative Boom and It’s Nice That.

Creative Direction - Frida Ek
Illustration - Sofie Birkin
Production - Animade, NB Studio
Sound - Box of Toys Audio
Client - Royal Mail

A colorful illustration featuring a Sikh man waving the Intersex Progress Pride flag, next to a white ginger man with a crown and wings.

An illustrated closeup of a biracial lesbian couple kissing

An animated loop of a Black woman with a bright pink t-shirt and big afro walking with her right hand proudly raised in the air.

An animated loop of three characters holding up a big banner with a rainbow on it.

An animated loop of a white drag queen with big pink hair, and purple dress stepping in and out of frame with a big celebratory motion.

A colorful collection of the illustrated stamps which feature loads of different characters of every shape, age and color.