extras

After working closely with DICE to develop their logo, I got the opportunity to direct another exciting brand project for the event company. The ‘Extras’ are part of a new app feature, bringing some additional spice to the customer journey, whether you’re getting fancy buying a VIP ticket or treating yourself to a cheeky Queue Jump.
We established a new design language which needed to exist in the same world as the logo, while also having a more playful feel. The style is defined by its grungy lines, bold shapes and floppy feet, and brought together through subtle and focused motion. Creating a versatile and irreverent visual system for the brand which expands the DICE visual world in the most charmingly awkward way.
You can head over here to read more about the previous brand work I did for DICE!

Creative Direction - Frida Ek
Production - Animade
Client - DICE