DICE
An evolution of the DICE brand with a new logo that captures the messy imperfections of a great night out.
Collaborating closely with the team at DICE I had the privilege to develop the logo for the event platform. For this brand evolution the audience was at center stage as inspiration for the design. This resulted in ‘The Fan’, a down to earth mascot that’s just what your friend group’s been missing.
Derived from the company’s former diamond logo, there is a hint of heritage as we moved the design into a more modern and irreverent space. Creating a new and bold identity with a DIY feel that captures the messy imperfections of a great night out.
Derived from the company’s former diamond logo, there is a hint of heritage as we moved the design into a more modern and irreverent space. Creating a new and bold identity with a DIY feel that captures the messy imperfections of a great night out.
With inspiration drawn from zines and stick and poke tattoos the design is striking and unpretentious, making it feel just like someone you’d like to go to a gig with. Balancing grungy textures and wobbly lines creating an iconic symbol with flaws in just the right places.
The design’s been featured in many OOH campaigns as well as the DICE app, where we also brought it into motion to accentuate the palpable tension and anticipation before the night kicks off.
Head over here to check out some more brand work I did for DICE.
The design’s been featured in many OOH campaigns as well as the DICE app, where we also brought it into motion to accentuate the palpable tension and anticipation before the night kicks off.
Head over here to check out some more brand work I did for DICE.
Creative Direction Frida Ek
Production Animade, Dice
Client Dice
Production Animade, Dice
Client Dice
